Last week, JCPenney announced that part of its comeback strategy is to…bring back its print catalogs. That seems counterintuitive when more people are shopping online, but it isn’t. JCPenney and Restoration Hardware aren’t alone in bringing back catalogs printed on dead trees. Only they aren’t the catalogs that you might have used in 1987: they’re glossy branded magazines. [More]
dead trees
Newspapers Add Card Readers To Vending Machines In Vain Attempt To Sell More Ink
By 7.6.10
As newsstand prices continue to go up, and circulation numbers take the elevator in the opposite direction, newspaper publishers are looking for new ways to make it a little less daunting for customers to part with the money needed to buy their daily dead tree. One idea: credit card readers on vending machines. “Have you got eight quarters in your pocket right now?” asks Ian Jackson, VP for circulation at The Wall Street Journal, which sells for, yes, $2.00 at street level. [More]
