dce

HBO Exec Wants To Change "DRM" to "Digital Consumer Enablement"

HBO Exec Wants To Change "DRM" to "Digital Consumer Enablement"

Get ready for DCE, or “Digital Consumer Enablement”, HBO’s new name for DRM. HBO’s CTO Bob Zitter says DRM is a misnomer, because the technology “allows consumers “to use content in ways they haven’t before.”