data collecting

Ted Cruz's online campaign store on left, Hillary Clinton on right.

Political Campaign Stores Raking In Not Only Cash, But A Treasure Trove Of Data For Candidates

In an age when data is just as powerful as money, it may come as no surprise to learn that sales of political stickers, T-shirts, buttons, mugs and other merchandise emblazoned with a candidate’s brand not only go toward filling campaign coffers with money, but also provide presidential hopefuls with valuable personal data that sheds light on what kind of people/voters are out there shopping. [More]