damaged brands

(LincolnStein)

What Are America’s Most Damaged Brands Right Now?

How mighty brands fall. Bad leadership, bad planning, a run of bad products: any of these can damage a brand in a short amount of time, and it can take years to recover: if, indeed, the brand recovers at all. What brands are the most battered in the United States right now? 24/7 Wall Street rounded them up, based on which publicly-traded major companies are currently dealing with aggressive competition, reputation disasters, and a lack of direction. [More]