Three years ago, Sprint began trying to lure in new customers by promising to slash their existing wireless bill in half (a promise that wasn’t quite as good as advertised). With a renewed industry-wide focus on unlimited plans, Sprint is expected to finally drop this promotion. [More]
cut your bill in half
Ad Watchdog: Sprint Should Clarify What ‘50% Off Your Bill’ Really Means
By 6.3.16
The National Ad Division is a program of the Council of Better Business Bureaus that investigates claims of misleading or otherwise problematic ads. Complaints typically come from an advertiser’s competition, and recently T-Mobile spoke up about Sprint’s marketing that promises to cut customers’ bills in half, or give them 50% off. The watchdog agreed that the claim made in ads is not, strictly speaking, true. [More]
Sprint Promises To Actually Cut Your Bill In Half This Time, Maybe
By 11.18.15
Last year, Sprint started its “cut your bill in half” promotion, even though customers’ actual savings turned out to be more like 20% once customers acquired a new phone for Sprint. Today, Sprint announced that they’re continuing the deal and expanding it to T-Mobile customers. But not all T-Mobile customers. [More]
