Benny wanted to return a baby gift worth $19.98, but Macy’s refused to offer more $2.50. Benny didn’t have a gift receipt so Macy’s understandably refused to give him more than the product’s lowest advertised price—but when Benny tracked the item down on the shelf, it was selling for $19.98. When he asked where the product was selling for $2.50, he was told: “its not, the managers put in the lowest selling price, thats Macy’s policy!”