In the grand scheme of things, there are probably a few gripes with Wal-Mart more legitimate than their moral objection (or, as it all turned out, lack thereof) to purple ribbon. Like when your ten year old daughter is approached by a helpful Wal-Mart greeter with a bright yellow happy face button on his lapel who then proceeds to vigorously masturbate in front of her, right in the middle of the electronics aisle.