Southwest Airlines have launched a pretty respectable example of a half-decent, minimally-manipulative, somewhat-entertaining corporate blog. If you know what we mean. This isn’t McDonald’s stupid “Horse Whsiperer” Corporate Responsibility nonsense. For example, we got a kick out of the entry about a bee hive that was found in the tail of a plane that was being repaired and the bee keeper who was brought in to deal with the problem.
