Online florist FTD.com, “the world’s oldest floral services organization,” told reader Sean that they were out of roses. Sean had ordered a flower arrangement for his wife to celebrate their sixth anniversary. When he presciently called on the day of the anniversary to verify that his order had been received and processed, Sean was told that his flowers were not available, but not to worry, since FTD still had five minutes to deliver his arrangement. Puzzled, Sean instead tried to order a simple bouquet of roses. He writes:
