We’re already fond of Woot for consistently having the most entertaining ad copy around, but a reader has reported that when they recently screwed up a large number of Zune orders—and not even in a terrible way—they shipped free $100 accessory kits to everyone who was affected, then sent out a frank email that explained the situation and guaranteed a full refund to anyone who still wasn’t satisfied. They handled the situation quickly and in a way that will likely prevent many customers from complaining or feeling cheated. And best of all, they were up front about the snafu and treated their customers with respect.
