After umpteen attempts to have his multiple MacBook Pro problems fixed, only to be told each time the laptop was working perfectly fine, Jordan wrote a polite email to Steve Jobs. He affirmed his Apple loyalty, laid out what happened to him, and asked for help. A couple of emails later and he was able to walk into an Apple store and swap his jalopy for one of the brand new MacBook Pros that just came out. You might analyze how the letter was written for clues to his success but really what it came down to was that he had gone in for repairs of the same problem more than three times, qualifying him for a refund or replacement under what is known as “lemon law,” and he got his issue under the nose of the guy at the top. Or at least the assistant who opens his email. Same difference. Jordan’s success story, inside…
