McDonald’s is looking for ways to reverse its decline in customer traffic and appeal to younger consumers so it can stay relevant. While fresh beef and functioning ice cream machines are important parts of the fast food giant’s future plans, even more important will be a mobile ordering app that will let it collect data on customers and offer them carefully tailored deals and upsells. [More]
customer data
JCPenney Has Lots Of Data On Shoppers, Isn’t Using It For Anything
By 10.28.15
The new CEO of JCPenney, a chain of department stores that had a brief and disastrous attempt at becoming more hip and upscale, says that the company is done “patching holes” in its business, and that it’s time to start building itself up for the future. That includes something that retailers now generally take for granted: using its customer data to sell more stuff to the customers that it has. [More]
