The commercial says you can win a free Craftmatic bed, but all you’re likely to win is a salesman worming his way into your home. An Inside Edition investigation revealed some shady high-pressure tactics by Craftmatic bed salesmen targeting the elderly. Typical sales tactics involve starting with a high price, $5,000 and then using a series of phony price drops to get the person to buy today. The salespeople say the bed is so great that it will solve acid reflux and heart disease! And at a seminar where you learn to be a better Craftmatic bed salesperson, a hidden camera showed instructor Carolyn Nilson talking about the lengths she would go to to close a deal, saying “I’ve done it all. Dug checks out of the garbage that they didn’t shred…reactivated credit cards, gone to the bank.” Most contests are just “lead-generation” opportunities for the businesses. Warn elderly friends and family about the sleazy tactics of the Crapmatic sales force.
