A long-delayed four-year legal battle between Big Corn and Big Sugar has finally come to an end — not with a jury verdict, or with a judge throwing the case out, but with a confidential settlement that leaves a sour taste in everyone’s mouth. [More]
corn sugar
E-Mail Shows Big Corn Exec Wary Of Using “Natural” To Describe High-Fructose Corn Syrup
By 1.23.14
Though the FDA rejected the bid to relabel high-fructose corn syrup as “corn sugar” in 2012, the legal battle over ads about the sweetener is still ongoing. Newly uncovered e-mails from executives at huge agri-business firms reveal that not everyone was on board with all the messaging in the pro-HFCS ads. [More]
Why Is Big Corn Continuing To Run ‘Corn Sugar’ Ads Even After FDA Denial
By 6.8.12
UPDATE: The Corn Refiners Association has issued a statement to Consumerist. It has been added to the bottom of the post. [More]
Big Corn Still Believes We Are All So Very Confused About HFCS
By 5.31.12
Yesterday, the FDA concluded its 20-month review of a petition by the Corn Refiners Association to change the name of high fructose corn syrup to “corn sugar,” with a pretty solid “no.” Not surprisingly, the CRA says regulators have done you, the American consumer, a disservice by denying the petition. [More]
FDA: High Fructose Corn Syrup Isn't "Corn Sugar"
By 5.30.12
Dealing what is surely a mighty blow to those in the corn industry hoping to improve the image of high fructose corn syrup, the Food and Drug Administration has denied the Corn Refiners Association’s petition to rename HFCS as “corn sugar.” [More]
Consumer Groups Ask FDA To Stop This "Corn Sugar" Silliness Already
By 4.17.12
It’s been nearly two years since the Corn Refiners Association began running ads referring to High Fructose Corn Syrup as “corn sugar,” in spite of the fact that the Food & Drug Administration hadn’t yet approved this name change for food labels. The FDA still hasn’t gotten around to making a decision on the matter, and a number of consumer groups are tired of waiting for a decision. [More]
Study: Sugar & HFCS Not As Identical As Some Would Have You Believe
By 1.27.12
While the corn industry waits on the FDA to decide whether or not it can have high fructose corn sugar (HFCS) relabeled with the marketing-friendly “corn sugar” label, it continues to push home its assertion that the human body reacts the same, whether the sweetener is HFCS or table sugar. But a new study claims that just isn’t the case. [More]
Big Sugar Accuses Big Corn Of Conspiracy To Deceive Public With 'Corn Sugar' Ads
By 11.21.11
Last month, the judge in the sugar industry’s lawsuit over ads that try to rebrand high fructose corn syrup as Corn Sugar allowed the suit to move forward but removed the individual corn companies as defendants. Now, Big Sugar has fired the latest legal missle, amending its complaint to accuse those corn companies of conspiracy to deceive the public. [More]
Judge Allows Big Sugar's False Advertising Lawsuit Against "Corn Sugar" To Move Forward
By 10.24.11
It’s been nearly six months since we first reported on the false advertising lawsuit filed by a group of sugar companies against the makers of the ad campaign to rebrand controversial sweetener high fructose corn syrup as “corn sugar.” Well, there has finally been some movement in the case as a judge declared on Friday that the federal portion of the suit can move forward. [More]
FDA Scolds Big Corn For "Corn Sugar" Ads & Websites
By 9.16.11
For more than a year, the folks at the Corn Refiners Association have been making a very public push to rebrand the controversial but widely used high fructose corn syrup as “corn sugar,” telling consumers that “sugar is sugar.” But newly uncovered correspondence between the Food and Drug Administration and Big Corn show that regulators aren’t exactly thrilled about the new name. [More]
Corn-Based Sweeteners To Soar 30% In Price Next Year
By 9.14.11
Oh Cargill, when you aren’t recalling millions of pounds of tainted turkey meat, you’re giving your customers bad news about the rising price of corn sweeteners. [More]
Big Sugar Sues Big Corn Over "Corn Sugar" Ad Campaign For HFCS
By 4.28.11
Last year, the Corn Refiners Association began a campaign to rebrand controversial sweetener high fructose corn syrup (HFCS) as “corn sugar.” Well that has managed to rankle the folks behind non-corn sugar, who say it is false advertising and have now taken their complaint to a U.S. District Court. [More]
Study: HFCS Leads To Much More Weight Gain In Rats Than Sugar
By 3.28.11
A study from Princeton published in the February issue of the journal Pharmacology, Biochemistry and Behavior (PDF) shows that high fructose corn syrup (HFCS), used as a cheap sweetener in everything from Coke to Progresso soup, is not the same as table sugar, namely for the way that it makes you gain 48% more weight. [More]
NY Times: Changing HFCS To 'Corn Sugar' Is A Good Idea
By 9.16.10
As we reported earlier this week, The Corn Refiner’s Association has filed a petition with the FDA to get permission to refer to High Fructose Corn Syrup simply as Corn Sugar on food labels. This morning, the editors of the New York Times penned an editorial about the name change — and they’re all for it. [More]
HFCS Rebranding As "Corn Sugar"
By 9.14.10
Much-maligned high fructose corn syrup is getting a makeover. The Corn Refiner’s Association is vying to get the stuff officially renamed as “corn sugar.” The process will take years, but the propaganda has already begun. [More]
