When something has an expiration date and an end time isn’t specified, you sort of assume that the “day” ends at midnight where you are, or where the company is based. Most people do, anyway, and they shouldn’t. That’s what Howard learned when he tried to activate a free trial of PlayStation Plus, and he was a few hours too late. Not because he had forgotten to call before the offer expired, but because the day was already over. If you use Greenwich Mean Time. [More]