You might remember a case from this past spring where two companies took their dispute over the inherent Danishness of Danish butter cookies to the advertising industry’s self-regulation body, the National Ad Division. The NAD told cookie brand Danisa that they needed to cut back on the Danish imagery on their tins, since the cookies actually come from Indonesia. [More]
cookie existentialism
Ad Watchdog: Company Defiantly Still Selling Crown-Festooned Danish Butter Cookies From Indonesia
By 11.19.15
Can Danish Butter Cookies Come From Indonesia?
By 4.10.15
When is a Danish butter cookie not a Danish butter cookie? When it’s made in Indonesia, as Danisa cookies are. The Campbell Soup Company, which happens to own a competing brand of “Danish” butter cookies, recently complained about Danisa’s origins to the National Advertising Division, a self-regulation board where companies sort out their ad disputes before state or federal governments get involved. [More]
