consumerist brand impression index

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Take Part In The Bold New Experiment That Is The Consumerist Brand Impression Index

By 2.12.13 — Updated: 2.13.13

We often hear, “Company X sucks! I don’t know why people like shopping there,” or “I know people really hate X, but I like it.” Curious about this perception/reality divide, we began thinking about how to sort what people think about a brand from what they assume about it. [More]