consumer loyalty

Mike Seyfang

If You’ve Got Amazon Prime, You’re Probably Keeping Amazon Prime For Years

Amazon these days is all about Prime. What started out as a way for power users to save on shipping, years ago, has become an all-encompassing membership to the internet’s biggest virtual big-box store. And whatever lever Amazon pushes to get individuals interested in signing up, it works: the longer you subscribe, research finds, the longer you are likely to stick with it. [More]