You may have thought that Starbucks was already an upscale coffee chain. Perhaps it is, compared to brewing your own Folgers at home, but there are even pricier coffee shops out there that offer even finer coffees. Starbucks wants to compete with these shops, which you haven’t heard of because you can’t afford to visit: even if you can, you probably don’t want to pay $45 for a pound of roasted beans. [More]
