My, what a difference a few letters can make: Mars Inc. — maker of candy bars, chewing gum, and dog food — is suing Wisconsin chocolate company CocoVaa, claiming its brand could “confuse and deceive” consumers into thinking it is related to CocoaVia, a line of cocoa extract supplements and snacks produced by Mars. [More]
CocoVaa
Mars Inc. Lawsuit Claims Consumers Might Confuse Chocolates For Supplements Brand
By 4.5.17 — Updated: 5.10.17
