My, what a difference a few letters can make: Mars Inc. — maker of candy bars, chewing gum, and dog food — is suing Wisconsin chocolate company CocoVaa, claiming its brand could “confuse and deceive” consumers into thinking it is related to CocoaVia, a line of cocoa extract supplements and snacks produced by Mars. [More]
CocoVaa
![Mars Inc. Lawsuit Claims Consumers Might Confuse Chocolates For Supplements Brand](../../consumermediallc.files.wordpress.com/2017/04/screen-shot-2017-04-05-at-9-39-59-am1.png?w=300&h=225&crop=1)
Mars Inc. Lawsuit Claims Consumers Might Confuse Chocolates For Supplements Brand
By Updated: 5.10.17
4.5.17 —