Here at Consumerist, we’ve been slightly obsessed for most of the last decade with the Coke Freestyle machine, a contraption that lets customers add a startling variety of flavors to their soft drinks. (Pepsi has a competing super-fountain, the Spire.) What we didn’t know is that Coca-Cola has been using the devices to collect data on what beverages we want, and then giving them to us. [More]
