It’s just common knowledge that shortening your name makes you so much cooler; Alexander to Alex or Robert to Bob or Christopher to Topher. Okay, might not always be true, but Dunkin’ Donuts appears to be embracing its nickname in hopes that it will bring in more customers to buy drinks, sandwiches, and pretty much anything other than donuts: The chain will go by just Dunkin’ at some California stores. [More]
