cascade

Grocery Shrink Ray Strikes Cascade Complete Pods, Febreze Air Effects

Grocery Shrink Ray Strikes Cascade Complete Pods, Febreze Air Effects

When companies slightly reduce the size of a product instead of raising the price, that’s called the Grocery Shrink Ray. It’s often deployed at the same time as a packaging redesign to make the shrinkage harder to notice. Two brands from Procter & Gamble, Febreze and Cascade, have done this with their products recently, and our observant readers noticed. [More]