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Ad Watchdog: Toy Lightsaber Doesn’t Light Up, Commercial Is Misleading

Ad Watchdog: Toy Lightsaber Doesn’t Light Up, Commercial Is Misleading

As far as we know, the Jedi are not real. Lightsabers are not real. For children, though, the lines between real life and fiction can get a little fuzzy. That’s why the ad industry’s self-regulation body is not impressed with Hasbro’s ad for an awesome double-bladed lightsaber, since it cuts footage of an animated character together with footage of a kid playing with the toy, which creates the impression that the toy lightsaber lights up. It doesn’t. [More]