As far as we know, the Jedi are not real. Lightsabers are not real. For children, though, the lines between real life and fiction can get a little fuzzy. That’s why the ad industry’s self-regulation body is not impressed with Hasbro’s ad for an awesome double-bladed lightsaber, since it cuts footage of an animated character together with footage of a kid playing with the toy, which creates the impression that the toy lightsaber lights up. It doesn’t. [More]
