General Mills

Honey Nut Cheerios Bee Goes Missing To Highlight Vanishing Bee Colonies

If you were to go down your cereal aisle and see all the cartoon bees on the boxes of Honey Nut Cheerios replaced with white voids in an effort to highlight the problem with the decreasing bee population, you might think it was some sort of protest art project instead of a campaign being run by one of the world’s largest packaged food companies.