It’s been nearly 10 months since we told you about McDonald’s tiny test of a customizable burger option in a handful of its California restaurants. And in an attempt to turn around its sagging sales, the fast food megachain says it will be bringing the build-your-own concept to thousands more locations in the coming year. [More]
build your own burger
Would You Pay 8 Bucks For A Burger At McDonald’s?
By 10.6.14
Consumers are losing interest in fast food, instead preferring the slightly classier fare served at establishments like Five Guys or Smashburger. In Australia, McDonald’s is experimenting with an interesting idea: fancier burgers with ingredients that customers choose themselves, using a magical touchscreen burger-ordering machine. People in Australia like it, but would it work back here in the burger chain’s home country? [More]
