brief attention spans

Tic Tac's current flavors (via Facebook)

Tic Tac Introduces New Flavors That Change As They Dissolve, Because Millennials Can’t Stand Being Bored

In yet another example of how badly brands want to cater to — and get the business of — younger consumers, Tic Tac is introducing its first major product innovation in seven years: Flavors that change as they dissolve in your mouth, because millennials just cannot stand being bored, nope, not for one second. [More]