When is ice cream not ice cream? When it’s a “frozen dairy dessert.” Recently, Breyers made changes to some of their ice cream flavors. These changes were drastic enough that the products are still tasty, but can no longer legally be called “ice cream.” Do most consumers know the difference, or even care? We don’t know yet, but observant Consumerist tipsters noticed the label change, and they noticed the growing list of unfamiliar ingredients in a familiar food.
It’s Halloween, and what’s scarier than exploding DVD player batteries and killer flatware? Or dairy lurking in an innocent-looking tortilla? What about a zombie ATV that accelerates on its own?
Reader Tim sent us this seemingly oxymoronic photo from his local Kroger in Grayson, GA. It reads, “Buy any 4 Healthy Choice meals and get 1 free Breyers Ice Cream.” Be warned, if you follow this diet you will probably notice that your ice cream is shrinking more rapidly than your waistline.
I’m just getting over the first wave of ice cream shrinkage (from 1/2 gallon to 1.75 quarts) when I noticed today that Breyer’s is upping (or rather shrinking) the ante – they’re beginning to roll out 1.5 qt packages!
Remember the kid who liked Breyer’s Ice Cream because he could pronounce the ingredients? Milk, sugar… Can he pronounce “tara gum”?