brand

Great Moments In Consumer Journalism: Kmart’s Taint

By 1.10.07

We were poking around the internet, as we often do, searching for interesting tidbits to share with you, our loyal readers, when we came across this bit of text from an editorial:

    The Levi Strauss & Co. rejected Kmart’s bid to buy the entire output of two factories slated for closing because it didn’t want Kmart’s taint on its brand.

We don’t want Kmart’s taint on, well, anything. —MEGHANN MARCO

AT&T Puts Cingular Out Of Its Misery

AT&T Puts Cingular Out Of Its Misery

By consumerist.com 5.5.06

AT&T is torching their Cingular brand like a gang of boychiks igniting a hobo on their way home from the milk bar. From the ashes, phoenix-like, a new brand is to emerge: AT&T Wireless. Try to repress those epileptic seizures of excitement breaking every bone in your hyperventilating frame.