A new survey shows that 75% of consumers think companies that tweet or post Facebook updates are more deserving of their trust than companies that don’t. The CEO of Fleishman-Hillard, which conducted the survey with Harris Interactive, says he thinks it shows that companies need to respond to crises much more openly and quickly than in years past: “Not in a 24-hours news cycle, but in minute-to-minute monitoring.”
There’s a funny post at the blog Fair Trade Photographer about cheap stock photography, particularly how companies who try to cut corners end up using the same image over and over. Barton has a serious message for companies, too: if you want us to trust you, maybe you shouldn’t put a generic stock photo of generic office people on your generic website.
Women’s Wear Daily says that Madonna is in talks with Macy’s to launch an exclusive women’s collection that would include apparel, accessories, intimates, and footwear. “Label names under serious consideration for the product lines include Material Girl for the apparel and Truth or Dare for the lingerie and underwear.” I’m crossing my fingers there’s a “Papa Don’t Preach” maternity line in the works as well.