For quite some time, we’ve been telling you about a particularly pernicious evil that goes by various names — advertorial content, native advertising, brand reporting, branded content, sponsored stories, pure crap — that a growing number of websites have tried to slip past their readers as actual editorial content. The most ethical sites take measures to call these stories out as being bought and paid for, and many sites refuse to taint their editorial process by allowing their staffers to work on this nonsense. But Conde Nast has decided that the best way to use its highly qualified and talented staff is to have them writing shill content for advertisers. [More]
