bra sizes

(Plant Design Online)

Jockey Wants To Change How Bra Sizes Work. Can They Succeed?

The standard American bra size consists of a number and a letter: the measurement around the wearer’s body in inches, and the lettered cup size, which indicates the difference between the bust measurement and the measurement around the ribcage: in other words, how big the breast is. As anyone who has ever bought a bra knows, this system has its flaws, including vanity sizing, variations between manufacturers, and variations in sizes from one style to another. Jockey is out to change that, but does their new bra-sizing and trying-on system solve the problem or create more? [More]