No one would be upset at being called loyal. It’s a good thing — it means you value a relationship enough to stick by it. And all the better if that relationship you’re devoted to provides you with discounts at a store where you just so happen to love. So what’s the harm in a little bonus bucks program? Well, there is such a thing as spending money when you wouldn’t otherwise do so just because you got a discount. For being loyal. [More]
