bmo capital markets

Chipotle

Why It’s A Problem For Chipotle That No One Wants Its Queso

Negative social media reactions don’t always hurt a product’s sales, but in the case of Chipotle’s new queso dip, it appears that no one is rushing out to try the menu addition — and those who do purchase the queso may be taking away from sales of other items on the Chipotle menu [More]