Everything you do online — on your phone, on your computer, with anything — leaves a digital wake. Put those trails together and you’ve got one massive big data industry that can (and does) track it all and sell it to the highest bidder. After decades of digital detritus building up, regulators and Congress both are contemplating some steps that would help protect consumers’ info. [More]
big data
Study: “Anonymous” Credit Card Data Is Actually Completely Identifiable
By 1.30.15
We all kind of know that credit card data isn’t terribly secure, and that the payment information is likely to get swiped eventually. But that information is all theoretically anonymous. Without a name, address, or ZIP code attached, our credit card information doesn’t say much about us personally, right? Wrong. [More]
Hospitals Now Use Consumers’ Personal Habits To Predict Health Issues
By 6.26.14
By now we know that every purchase a consumer makes is added to a list detailing one’s spending and life-style habit, which is used to target people for marketing campaigns and other services. But how would you feel if that information was used by your doctors to keep tabs on your health? [More]
Private Companies Building Giant Unregulated Databases Tracking License Plate Location Info
By 5.19.14
Do you know everywhere your car has been in the past week? Month? Year? You may or may not remember it all, but there’s a good chance that your license plate has had its photo snapped, and its location recorded, a whole bunch of times in that period. And anyone who can pony up the cash for a subscription to that database can tell exactly where you’ve been. [More]
Predictive Models, Secret Scores: How Computers Decide Who You Are & What To Sell You
By 3.20.14
Savvy consumers all know that their lifetime debt history ends up in their credit score, and that lenders use that score to try to predict if someone is a good bet for a big loan like a mortgage. But even the most-connected consumer may not realize how many hundreds of other scores we all now trail in our wakes too, thanks to the advent of big data. Do you know, to the last decimal, how likely are you to buy jewelry? To sign up for cable? To have a kid in the next year? Someone, somewhere, is tallying all of that information about almost everyone. But good luck finding out what’s out there, who’s scoring it, and if your numbers are even actually about you at all. [More]
No Surprise Here: Credit Reports Created With Your Online Information Are Mostly Inaccurate
By 3.6.14
More than 64 million Americans are cut off from access to traditional banking because they lack credit history. To better serve these unbanked consumers financial institutions are relying on the promises of big data brokers to accurately determine the creditworthiness of consumers. But is the new method a reliable way to provide affordable access to credit? Not really, a new report by the National Consumer Law Center points out. [More]
Bad News: Your Medical Records Are Probably For Sale
By 8.12.13
Electronic medical records are kind of cool: they help your doctors beam your prescription records back and forth from pharmacies and are supposed to save everyone money and time. What you may not realize, though, is that digital records are easy to share, and what’s easy to share is easy to sell. Somewhere, your most private medical data is probably for sale. [More]
