The staples for a quick homemade Italian dinner are soon to be produced by a Japanese company after Unilever found a buyer for its Ragu and Bertolli Brands. [More]
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Bertolli Takes Advantage Of Barilla’s PR Problems, Says Their Pasta Is For Everyone
By 9.27.13
In his controversial interview on an Italian radio program earlier this week, president of pasta company Barilla said that the company would never use the image of a family headed by gay or lesbian parents in one of its ads. Why? “[W]e like the traditional family,” Barilla said. He invited customers to buy a different pasta brand if they disagree. “Challenge accepted,” said Bertolli, a worldwide brand owned by Unilever. Except in Italian. [More]
