In my youth, canned beer was king, though there was the one guy on the block whose recycling buckets were always overflowing with empty Rolling Rock bottles. But then came the craft beer revolution of the ’90s and slowly but surely cans gave way to bottles and draft beer. For seven years starting in 2002, bottled and draft beers equaled or outpaced the canned stuff in the U.S., but ever since the economy took a nose dive, a growing number of Americans have been cracking open cold cans for their beer-based refreshment.
While the soda business is aggressively marketing toward men for the latest generation of diet drinks, the folks at Carlsberg, the brewery where the truck drivers went on strike for not being able to drink on the job, are trying to go after the gals’ cash, luring them toward their new beer in a pretty bottle.
Fans of Chicago-based brewery Goose Island have reason for concern after today’s announcement that Anheuser-Busch InBev is set to purchase the company in a deal worth $38.8 million.