McDonald’s has decided to stop branding report card envelopes in a program that gave kids in Florida free food as a reward for good grades after a backlash from parents concerned about exploitive marketing. Teport cards came in an envelope (pictured, click to enlarge) telling kids to check their grades and redeem a free Happy Meal if they got all A’s and B’s or got good marks in “Citizenship” or attendance. The jacket also showed a smiling Ronald McDonald and mentioned McDonald’s several times.
