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Startup Wants To Pair Video Game Achievements With Coupons

Startup Wants To Pair Video Game Achievements With Coupons

For most gamers, the blip sound and tally of pretend points is reward enough for racking up in-game achievements. But a Silicon Valley startup is out to monetize the habit of achievement whoring, joining with advertisers and game publishers in a model that echoes Groupon. [More]