On Friday, a psychological thriller called A Cure For Wellness will open in theaters. Lots of movies open every weekend, so why should you care about this one from 20th Century Fox? You may or may not be interested in seeing the film, but you should be aware of an unusual tactic that the movie used to promote itself: propagating fake news. [More]
bad marketing
TiVo Invokes Aereo’s Corporate Corpse To Market An “Exclusive” Deal That Costs $70 More Than No Deal At All
By 7.6.15
Aereo only operated for two years, and in that time the company commanded a small but loyal fan base. Customers in the cities where the streaming service operated enjoyed being able to capture, record, and stream local over-the-air broadcasts… until the company got shot down by the courts and went bankrupt. Now, another company is trying to fan those flames of affection for its own marketing — and the deal on offer is not good at all. [More]
Aetna Fires You From Your Job Without Your Company's Permission
By 1.24.09
Richard O’Connor, the Vice President of Marketing for Aetna, might want to rethink how his department handles its customer retention program in this economy, particularly when it comes to telling people that they’re still valued even though they’ve been let go. Chris received just such a letter today, and now the VP of his company’s HR department is trying to figure out why Aetna fired Chris.
