Wanting to thank and reward customers isn’t a new concept, but Citi and AT&T have spent the last few months in a legal feud over the idea of thankfulness. They’ve decided to end the legal feud, though, after a federal judge ruled that AT&T didn’t have to stop using the term for its rewards program while the two sides battled in court. [More]
at&t thanks
AT&T Starting Customer Reward Program With Discounted Movie Tickets, “Tailored Offers”
By 6.2.16
There’s only so much room for a company as large as AT&T to grow its businesses. Pretty much everyone in the country has a cell phone already, so the only way to attract new customers there is to keep poaching customers from Verizon, T-Mobile, and Sprint. Meanwhile, over in TV-land, DirecTV is huge but cord-cutters are legion. So what’s a giant corporation to do? Give customers presents, of course. [More]
