It’s really hard to get complex ideas across during a 30-second television commercial. However, the National Adverting Division, which investigates ad claims for the industry’s self-regulation body, says that Sprint still isn’t really getting across the subtleties of its promotions for new customers switching from other carriers, and has referred the ads to the Federal Communications Commission. [More]
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Ad Watchdog: Toy Lightsaber Doesn’t Light Up, Commercial Is Misleading
By 6.22.15
As far as we know, the Jedi are not real. Lightsabers are not real. For children, though, the lines between real life and fiction can get a little fuzzy. That’s why the ad industry’s self-regulation body is not impressed with Hasbro’s ad for an awesome double-bladed lightsaber, since it cuts footage of an animated character together with footage of a kid playing with the toy, which creates the impression that the toy lightsaber lights up. It doesn’t. [More]
Ad Watchdog: Scooter Commercials Show Too Much Unsupervised Fun
By 4.29.15
Zooming along the sidewalk at up to 13 miles per hour on an electric-powered scooter sounds like a lot of fun. However, one scooter company has run into trouble by running its ads that show an unsupervised teen zipping around the neighborhood during shows for inappropriately young kids. Their commercials caught the attention of the ad watchdogs over at the Children’s Advertising Review Unit of the Advertising Self-Regulatory Council. [More]
