Last June Walmart said it would work to bring awareness to women-led companies by sticking “women-owned” labels on a range of products in its stores. While the retailer initially planned to start the campaign last fall, it finally appears to be getting around to it this month. [More]
Appealing to Your Feminist side
“Women-Owned” Labels Coming To Walmart Shelves This Fall
By 6.27.14
We already know consumers tend to purchase products that make them feel like they are making a difference in the world. But will a new “women-owned” label on goods have the same increased sales effect as “organically certified” or “locally sourced” labels have enjoyed? We should know more this fall when Walmart starts using the new label on a range of products. [More]
