Peter Rojas, founder of Engadget and Gizmodo, and co-founder of gdgt, knows more than a little about social media and marketing. So, when he got an email from American Express’ ad agency offering an “exclusive relationship” with Amex’s new Zync card, he asked for more info — and learned that what Amex really wanted was for him to “give them advice and insight … and then to wrap it all up I get to pimp out all my closest friends.” [More]
