Amazon really, really wants to be your everything store. They do tech, they do digital goods, they do groceries, they even do same-day delivery. So perhaps it seems inevitable that they’re no longer just interested in selling other people’s stuff, but coming up with their own house brand for everyday items too. [More]
Amazon Elements
Amazon Yanks Its New Upscale Diaper Brand To Make “Design Improvements”
By 1.21.15
Let’s take a second to imagine what an improperly designed diaper would look like. Or hey, smell like. Now that we’ve been there, Amazon says it’s pulling the upscale brand of diapers for Prime members it introduced six weeks ago, telling customers that the diapers need some “design improvements.” [More]
Amazon Dangles The Option Of Upscale Diapers To Lure New Prime Customers
By 12.5.14
It’s not always easy convincing people to pay $99 a year for anything, but if you can tap into an existing need, the customers will often come running. And in the case of Amazon Elements, the new program rolled out to lure in new Prime subscribers, that prize it’s dangling is upscale diapers and baby wipes. [More]
