Advertisers have always sought seamless integration of their brands into consumer-targeted content, driven by the notion that the audience is less irritated by a commercial if it doesn’t scream “I’m a commercial.” But at what point does that line get so fuzzy that it’s hard to tell the difference between the two? [More]
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MTV News Becomes Paid Shill For FreeCreditScore.com
By 8.11.10
Maybe you didn’t take MTV News too seriously to begin with, but if you did you might want to reconsider. BrandChannel started noticing that MTV News was posting articles about FreeCreditScore.com’s contest for a new sellout band for its TV spots. (This is the same company as FreeCreditReport.com; both charge for their services and generally suck.) The problem with the paid MTV sponsorship is that it’s not disclosing that the “news stories” are just advertorials. [More]
PepsiCo Buys Its Way Onto Science Blog Network As A Food Nutrition Expert
By 7.7.10
Update #2: On Thursday morning, July 8th, ScienceBlogs contributor PZ Myers posted that the founder and CEO of Seed Media (which owns the blog network) has announced that the PepsiCo sponsored blog has been removed–although as of this update (10:44 am EST July 8th) it’s still online. [More]
