As CBS prepares to put bona fide original content — like the upcoming online-only version of Big Brother and next year’s new Star Trek: Discovery series — on its $6/month All Access streaming service, the network realizes that hey, maybe people will pay a bit more to avoid having to watch all those flippin’ commercials. [More]
Hey, have you heard about video? You might have missed it, what with literally every social media platform all but begging you to post more and watch more at all times, but video is the new hotness. And to get individuals to post more video to their platform, Twitter’s willing to split the ad take.
If a city-owned facility is going to sell advertising space to bring in revenue, to what extent can the city restrict the content of those ads before crossing the line into government-ordered censorship? This week, a federal appeals court confirmed that when a city enacts a wholesale ban on certain types of ads, it’s gone too far. [More]
If you scroll through your Facebook newsfeed right now, you might see video ads that start to play, but silently, at least until/if you decide to turn the sound on. But according to a new report, Facebook confirms that it’s testing ads that will blast sound at full volume as soon as you encounter them. Because that’s a pleasant experience. [More]
It’s really hard to get complex ideas across during a 30-second television commercial. However, the National Adverting Division, which investigates ad claims for the industry’s self-regulation body, says that Sprint still isn’t really getting across the subtleties of its promotions for new customers switching from other carriers, and has referred the ads to the Federal Communications Commission. [More]
Facebook is, primarily, an advertising business. It doesn’t just want you to grudgingly put up with its ads, and it certainly doesn’t want you to block them. No, it wants you to love its ads, to embrace its ads, and to beg to be targeted to selectively.
If you looked at the last Twitter you shared on Twitter and thought, “You know, I could really use some more corporate branding on here,” you’re in luck: the social media platform says its teaming up with companies to offer “Promoted #Stickers.” [More]
If you live in one of the many parts of the country served by Comcast, you’ve likely seen the company’s nearly endless ads claiming that its Xfinity broadband “delivers the fastest internet in America,” and the “fastest, most reliable in-home WiFi.” However, an ad industry watchdog group has asked Comcast to rein in its bragging. [More]
The Federal Trade Commission filed a lawsuit today against 1-800 Contacts, accusing the online lens retailer of making agreements with more than a dozen competitors to not compete with each other for online search ads, resulting in lens buyers paying higher prices. [More]
A number of high-profile entertainment companies are already programming content for Snapchat, but for the most part it’s repurposed stories, photos, list-icles, and infographics that has seen life elsewhere in the world. However, NBC Universal seems to believe Snapchat could be a platform for exclusive original content. [More]
As the proud pop of a pup, of course I want him to live as long and happy a life as possible. At the same time, I’d hope that any product claiming to be able to extend my dog’s years has the evidence to back up this boast. [More]
Mobile phone contracts as a business model are dying out, but there are still people under contract left out there, and T-Mobile wants to recruit them. Only an analysis by the National Advertising Review Board (NARB) shows that the carrier’s campaign aimed at these people, “Ditch and Switch,” advertises in a way that’s mostly true, but leaves a few important details out. [More]