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Phillip Pessar

TV Networks Watch You Back With The Help Of Big Data

Adults between ages 18 and 49 are advertisers’ favorite demographic, but television networks have a huge problem. Every year, those adults watch less and less prime-time TV, and when they do it’s often on a DVR that lets them zip through the commercials or months later on an ad-free streaming service like Netflix. So without all those eyeballs to advertise to, how are TV networks able to stay on air? [More]

MTV News Becomes Paid Shill For

MTV News Becomes Paid Shill For

Maybe you didn’t take MTV News too seriously to begin with, but if you did you might want to reconsider. BrandChannel started noticing that MTV News was posting articles about’s contest for a new sellout band for its TV spots. (This is the same company as; both charge for their services and generally suck.) The problem with the paid MTV sponsorship is that it’s not disclosing that the “news stories” are just advertorials. [More]