In a post-birth haze, Suzanne accidentally ordered birth announcement cards from Paper Moments listing the wrong birthdate for her two-week old son. The site has a clear policy regarding customer errors: mistakes are worth a 50% discount on reprints, and nothing more. Accepting the policy as immutable, Suzanne called and left a polite message asking Paper Moments to reprint the cards with the right birthdate. The company responded with an unexpected bundle of joy.