Stephen Colbert Mocks Marketingspeak By Cramming Face With 17 Wheat Thins

Have you ever wondered about the specific brand rules that regulate product placement and on-air sponsorships of products on TV? Yeah, us either. Until Stephen Colbert spent the entire second act of his show last night dissecting and mocking a memo from Nabisco spelling out precisely how Wheat Thins can be consumed and presented on the program.